Press Release: Leon Logothetis (Go Be Kind)

November 21, 2017

Global Kindness Ambassador Leon Logothetis Designs T-Shirt to Benefit Organization Empowering Youth

Multi-talented adventurer partners with fashion brand Refined Craft on T-shirt to raise money, awareness for Peace First, a non-profit guiding the next generation of peacemakers.

SCOTTSDALE, AZ., October 23, 2017 – Leon Logothetis has teamed up with newly formed Refined Craft to help launch the fashion brand’s first ever t-shirt. Refined Craft was created with the purpose of helping artists and influencers use their platform to make a difference for others. Logothetis’ shirt will be sold to raise money and awareness for Peace First, an organization committed to helping youth become peaceful leaders in their community.

Logothetis, a world traveler that has visited over 90 countries, opened the eyes of many after being featured in the TV show The Kindness Diaries. In it, he circumnavigates the globe while relying solely on the kindness of those he met along his journey, and later – unknowingly to the good Samaritans at the time – returns the favor to them by providing them with life-changing gifts.

The show is eye-opening because it showcases the absolute extremes of people’s kindness. Logothetis received acts of kindness from all ranges of people – from those living comfortably, to those who seemingly had nothing at all to give. To that end, Logothetis created the t-shirt as a reminder that everyone can afford to show kindness to others, something he defines as “helping make someone feel less alone” – a phrase subtly included within the shirt he helped co-design.   

Proceeds from shirt sales will benefit Peace First, a non-profit organization committed to providing young people around the world with the means to become effective, powerful peacemakers for years to come.

“Peace First inspires the youth of the day to go out into the world and face some of the most intractable problems that we have. For example, water crises or bullying.” said Logothetis. “(They) give them tools to become ambassadors to help other kids and other people fix these problems."

The limited-edition “Go Be Kind” T-shirt can be purchased at from now until Monday, November 6th. The tri-blend shirt is available in men’s, women’s and youth sizes.

For more information about the campaign, please visit


About Leon Logothetis

Leon Logothetis is a global adventurer, motivational speaker, author, TV host & philanthropist. Initially an an uninspired and chronically depressed broker in London, he gave it up for a life on the road.  Leon was featured in the TV show The Kindness Diaries, in which he circumnavigated the globe while relying solely on the kindness of strangers. In return, he gifted life-changing gifts to the unsuspecting good Samaritans who helped him along the way. He is active on Twitter, Facebook (@LeonLogothetis), and Instagram (@LLogothetis).


About Peace First

Peace First is a non-profit organization dedicated to helping young people around the world to become powerful peacemakers. Peace First believes that now is the time to unleash this untapped resource by teaching young people the skills they need to solve the problems that matter most to them, investing in the ideas that will help change our world for the better, and celebrating the stories of youth peacemaking happening around the world. Peace First is active on Facebook (@PeaceFirst), Twitter, and Instagram (@PeaceFirstOrg).


About Refined Craft

Refined Craft is high-end fashion designed by artists, for artists. Every item that we make is designed by a renowned influencer and artist, specifically for fellow actors, musicians, craftsmen, entertainers, hosts, leaders, artists, and creatives of all walks of life. Refined Craft seeks to help influencers make a difference in the world. Visit and follow them on Instagram, Facebook, and Twitter (@RefinedCraft).